VisitorReach and Gloo Partnership: Power of Kingdom Collaboration

The Power of Kingdom Collaboration for the Gospel 

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In John 17, Jesus prayed a powerful prayer: that we would be one, as He and the Father are one. This prayer was more than a call to unity; it was a roadmap for fulfilling the Great Commission. Jesus knew that the task of reaching the world with the gospel would be monumental and would require what I call "The Great Collaboration."

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At VisitorReach, our mission is simple yet profound: to equip churches to reach people; a lot of them! Every strategy we develop, every partnership we pursue, and every technology we create stems from a singular passion—to impact our nation with the transformative power of Jesus Christ.  The vision of this magnitude is far bigger than any one organization. It requires Kingdom collaboration.

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VisitorReach has formed over 16 partnerships with ministries representing 100,000 churches. 

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Over the past year, we’ve witnessed the beauty and power of partnership. Our journey has led us to form multiple strategic partnerships with ministries such as ARC, Exponential, Church Answers, Ruach Global Network, Carey Nieuwhof, Spire Network, Maranatha Music, Harvest Foundation, Linc Network, and others have partnered to fulfill the shared mission to empower churches to reach their communities. 

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Today, I’m thrilled to share about one of our newest strategic partnerships: our relationship with Gloo. What makes this partnership quite special is their significant investment into VisitorReach and their commitment to help accelerate our vision. To learn more, you can read the Gloo Press Release.

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Gloo has established itself as a leading technology platform within the Christian faith ecosystem, serving over 80,000 churches and 1,000 resource partners. 

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Their commitment to connecting ministry leaders with resources, data, and insights aligns perfectly with our vision to help churches reach and engage with people in their communities. From the moment we began conversations with their team, it was evident that God was orchestrating something extraordinary.

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Scott Beck and Brad Hill, two remarkable leaders at Gloo, quickly became trusted partners and dear friends. Their deep love for the Lord and passion for equipping churches resonated deeply with us. As we spent time dreaming, planning, and praying together, it became clear that our partnership was not just a good idea—it was a God idea.

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Brad Hill, Chief Solutions Officer at Gloo, captured the heart of this collaboration perfectly: “VisitorReach represents the next generation of church outreach. We especially love that they are combining the latest trends in technology and marketing with solid pastoral experience that understands the unique needs of the local church.”

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This partnership is more than a business relationship; it is a Kingdom collaboration designed to accelerate the mission of the local church. 

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With Gloo’s strategic investment in VisitorReach and their significant influence nationally, we are poised to expand our capabilities. Together, we’ll combine cutting-edge technology with pastoral expertise to provide churches with the tools they need to reach people effectively.

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VisitorReach’s aiChurchTech™ Platform has already been used by churches in 33 states, delivering personalized ads to people in local communities and facilitating 1:1 text message conversations with pastors. Our tools, such as the Digital Health Assessment, empower churches to evaluate their online presence and improve their outreach strategies. 

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In the future, churches will benefit from a bundled offering that integrates VisitorReach’s innovative tools with Gloo’s platform capabilities, creating a seamless experience for reaching, connecting, and engaging with people. This collaboration will enable churches to:

• Enjoy a steady, predictable stream of new visitors.
• Leverage modern digital marketing principles without requiring full-time staff.
• Engage and retain congregants more effectively for greater ministry impact.

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As we move forward, we are filled with anticipation for what God will do through this partnership. 

The goal is to empower churches to transform their communities one relationship at a time. 

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To my fellow church leaders and pastors, let me say this: the task before us is monumental, but we do not face it alone. Together, as we collaborate across organizations, denominations, and regions, we can fulfill the Great Commission in our generation. Let us be encouraged by Jesus’ prayer in John 17 and commit ourselves to The Great Collaboration He envisioned.

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I invite you to join us on this journey as we step into a new era of church outreach—one marked by unity, innovation, and Kingdom impact.  Together, we can make a difference.

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Blessings,

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Marc Estes 

President & CEO, 

VisitorReach

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