Outreach Strategies
Beyond Christmas: Extend Your Church's Outreach into Year-Round Growth
As our world becomes more digitally-centered, it can be challenging for churches to know how to reach out and connect with potential new members.
Many pastors have tried using Facebook, YouTube, and other social media platforms to increase their reach. Others have even tried paying for Google Ads or other paid marketing services.
However, with so many online distractions and competing messages, most churches are left disappointed by the results of these efforts, especially when it comes to getting visitors through their front doors. That’s why it's important for pastors and leaders to find truly effective ways to connect with local seekers, create relationships, and get them to visit their churches.
That's where VisitorReach comes in. This innovative platform uses SMS conversations to create authentic connections with local seekers, leading to in-person visits and ultimately, new members that are deeply connected to your church.
Before we dive into how VisitorReach works, it's important to understand who local seekers are. These are individuals who are actively seeking a church to call home. They may have recently moved to the area, recently become believers, while others haven’t found a church yet that resonates with them.
These seekers are looking for a community where they feel welcomed and accepted, and they are open to exploring different options. Barna Group tells us that “U.S. adults, three out of four (74%) say they want to grow spiritually.” and "additionally, the same proportion (77%) say they believe in a higher power."
VisitorReach uses a unique approach to connect with local seekers – SMS conversations. This allows for a more personal and authentic interaction compared to traditional methods like boosting social media or sending emails.
SMS conversations are much more effective as well. Americans send over 2 trillion SMS texts every year. That’s over 5.5 billion texts every day! And 97% of those texts are read within 15 minutes or less.
Through SMS, pastors and church leaders can have real-time conversations with seekers, answering any questions they may have and providing information about their church. This creates a sense of connection and trust, making seekers more likely to visit in person.
Check out this video on how VisitorReach helped a church just like yours!
One of the key features of VisitorReach is its focus on creating authentic conversations. This means that the conversations between the church and the seeker are genuine and not automated. This personal touch is crucial in building a relationship with the seeker and making them feel valued and heard. It also allows for a more natural flow of conversation, making it simple to address any concerns or questions the seeker may have.
Unlike traditional social media marketing that allows people to feel connected online from a distance, the initial focus of VisitorReach is to lead local seekers to visit the church in person.
By creating authentic conversations and building a relationship with the seeker, the platform increases the likelihood of an in-person visit. This is a crucial step in the assimilation process, as it allows the seeker to experience the church community firsthand and see if it's a good fit for them.
The ultimate goal of VisitorReach is to not only help churches connect with local seekers, but it also assists in the assimilation process. By creating an intelligent 90-day aiChurchTech™ assisted follow-up process, people don't fall through the cracks.
This creates a personal connection between the seeker and a pastor, providing them with ongoing information about the church and how to get quickly connected. That connection helps to make the transition into the church community smoother, leading to long-term members who feel welcomed and accepted in their new church home.
So if you're looking to expand your church's reach and connect with local seekers, consider using VisitorReach.
While most digital platforms mainly create online connections, only VisitorReach helps churches welcome between 5 to 50 visitors a week. Imagine seeing that many new faces coming into your church building every week!
But their technology doesn't stop at just getting visitors; it helps integrate them into the church, creating long-term relationships!
Click here to learn how VisitorReach can help your church attract new visitors, start better connecting them, and assimilating people to your church.
Create 100+ monthly connections with people in your area, have meaningful SMS conversations, and watch new visitors walk through your doors — All through the VisitorReach App!
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