Beyond Christmas: Extend Your Church's Outreach into Year-Round Growth
The landscape of a church’s online presence and digital outreach has changed dramatically over the past few years. In the second part of “Church Search Trends Every Pastor Should Know,” we turn our focus towards the impact of SEO trends and the influential power of social media.
The landscape of a church’s online presence and digital outreach has changed dramatically over the past few years. In the second part of “Church Search Trends Every Pastor Should Know,” we turn our focus towards the impact of SEO trends and the influential power of social media.
Today’s pastors and leaders know the pathway to the church door often begins not with a step, but with a click.
Join us on this journey of discovery, understanding, and action to ensure that our churches not only thrive in the digital age but also extend their warm welcomes far beyond the physical location.
The importance of a church's virtual front door—its website—cannot be overstated. 94% of people get their first impression of your church based on your website before ever visiting in person. This means having a well-ranking, attractive, and engaging website is extremely important. As technology continues to advance, SEO trends and best practices are constantly evolving. Let’s take at some other factors that impact your church’s Google ranking.
User experience (UX) refers to how easy and enjoyable it is for users to navigate and interact with a website. Google takes UX into account when ranking websites, so it’s important for churches to have a well-designed, user-friendly website. This can also help improve a church’s online reputation and attract new members.
Did you know there are more mobile phones in the world than people? Everywhere you go, people are staring at their mobile phone screens. More and more people are using their smartphones to search for churches and other local businesses. Believe it or not, over 60% of all online searches are now done on mobile devices. This means that it’s crucial for churches to have a mobile-friendly website that is easy to navigate and loads quickly.
In addition to UX, website speed is also a crucial factor in search ranking. A slow-loading website can lead to a high bounce rate and negatively impact a church’s search ranking. Pastors should regularly check their website’s speed and make necessary improvements to ensure a positive user experience.
According to Lifeway Research, 84% of churches have a Facebook page, yet many churches still do not know how to use social media effectively. Having a strong social media presence is actually important for your church’s overall digital health.
Having a strong social media presence is crucial for churches to reach potential new members. Pastors and their teams should regularly post engaging content and interact with their followers to build a strong online community. When done correctly, social media platforms like Facebook, Instagram, and Twitter will drive more traffic to your church’s website by engaging like-minded individuals, improving brand awareness, and also help improve your church’s search ranking.
Social media advertising allows churches to target specific demographics and reach a larger audience. Churches can use social media advertising to promote events, services, and other important information to potential new members. This can also help improve a church’s search ranking, as social media activity is taken into account by search engines.
Trying to keep up with the latest social media, SEO, and church ads trends can quickly become overwhelming. That’s why more and more churches are turning to VisitorReach to do the heavy lifting.
VisitorReach works with your church to create personalized ads across the internet that look, sound, and feel like your church. People who respond to those ads automatically receive text and email messages. When they respond, your team will be notified in the VisitorReach App, where you can reply, track, and manage your conversations.
Churches using VisitorReach average between 40–120 new connections every month!
Ready to discover how you can reach, engage, and connect with new people in your community every week? Schedule your 15-minute consultation call today!
Create 100+ monthly connections with people in your area, have meaningful SMS conversations, and watch new visitors walk through your doors — All through the VisitorReach App!
%20(1).webp)
